Liking is only part of the story.A product can score well on liking and still be wrong for the brand.In product testing, we ask consumers a deceptively simple question:How much do you like it?It’s an important measure. But it’s not always enough.Liking tells us whether...
The program was packed with thought-provoking presentations and discussions. Keynote speaker Professor Liesbeth Zandstra’s research explores new ways to make healthy and sustainable food choice the preferred choice. ...
Check out an example on how we use CLTs to gather feedback from consumers and in turn help our clients avoid costly missteps. ...
We had the privilege of attending this year’s Australia Institute of Food Science and Technology convention in Melbourne...
The Food Show is known as New Zealand’s Biggest Foodie Extravaganza. Here’s a few things that caught our attention:...
At IMAGINE, we're constantly expanding our toolkit with innovative methods...
The latest food trends sweeping Australia & NZ...
Meet the new members of our team!...