Team Profiles
We are a team of award-winning researchers with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side.
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About Us

Who we are & our approach

We are a leading provider of sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer and sensory research experience​. We are a small client-dedicated team of highly experienced FMCG and NPD research specialists. We have experience working both client and agency sides.

Our team focuses on bringing customised, innovative thinking to both project design and research analysis. We consider the big picture and interpret results looking at trends and the problems that products solve for consumers.

Our team

Christine

O’Sullivan

General Manager

Christine has over 20 years working with FMCG clients across a wide range of food, beverage and personal care products. With a Food Science and Marketing background Christine understands and considers the full picture when making NPD recommendations.

She led the Sensory Team at Colmar Brunton NZ for ten years. This was followed by 3 years at Goodman Fielder as Insights & Innovations Lead and was involved with brand and strategy across the portfolio.

Paul

Epplett

Director

Paul has worked for nearly 20 years in research. He has held many senior research roles including Global Director of Synovate Solutions, Global Director of Censydiam CCL, Head of New Zealand Operations for Roy Morgan and Director at Glasshouse Consulting.

He looks for tools and techniques to validate and predict commercial success, which ultimately help marketing and NPD teams to work smarter.
Imagine Research Team Profile - Paul Epplett

Anna

Cullum

Senior Account Manager

Anna joined us from Colmar Brunton where she worked for 4 years, after completing her Food Science degree. She has worked with a wide range of FMCG clients focusing on consumer sensory, concept development and packaging design research.

Anna is focused on turning data and consumer insights into tangible actions for her clients. She is passionate about innovation and enjoys keeping up to date with new food trends and product launches.
Imagine Research Team Profile - Anna Cullum

Terissa

Loto

Research Executive

Terissa joined the IMAGINE team in 2020 after her previous role at Goodman Fielder as an R&D graduate technologist. Prior to her graduate role, she studied at the University of Auckland, graduating with a BSc – majoring in Food science. Her food science background and previous experience in NPD, has provided her with a strong foundation in analytical research. With this, she aims to deliver insightful and clear directions.
Imagine Research Team Profile - Teresa Loto

Where ideas meet growth

Imagine Research Team

Some of the clients we work with: