Team Profiles

We are a team of award-winning researchers with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side.

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About us

Who we are and our approach

We are a leading provider of sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer and sensory research experience. We are a small client-dedicated team of highly experienced FMCG and NPD research specialists. We have experience working both client and agency sides.

Our team focuses on bringing customised, innovative thinking to both project design and research analysis. We consider the big picture and interpret results looking at trends and the problems that products solve for consumers.

Christine

O’Sullivan

Managing Director

Christine has over 20 years working with FMCG clients across a wide range of food, beverage and personal care products. With a Food Science and Marketing background Christine understands and considers the full picture when making NPD recommendations.

She led the Sensory Team at Colmar Brunton NZ for ten years. This was followed by 3 years at Goodman Fielder as Insights & Innovations Lead and was involved with brand and strategy across the portfolio.

Anna

Cullum

Account Director

Anna joined us from Colmar Brunton where she worked for 4 years, after completing her Food Science degree. She has worked with a wide range of FMCG clients focusing on consumer sensory, concept development and packaging design research.

Anna is focused on turning data and consumer insights into tangible actions for her clients. She is passionate about innovation and enjoys keeping up to date with new food trends and product launches.

Rebekah

Orr

Account Manager

Rebekah joined the IMAGINE team after completing her PhD in Food Technology, specialising in Sensory and Consumer Science at Massey University. She also holds a Master’s degree in Quality Management Systems and a Bachelor of Food Technology (Hons). Prior to her PhD, Rebekah worked at the Food Experience and Sensory Testing (FEAST) Lab in Palmerston North.

Her research background provides a solid foundation in data analysis and interpretation, along with a commitment to conducting high-quality research and staying current with the latest methodologies.

Terissa

Loto

Research Manager

Terissa joined the IMAGINE team in 2020 after her previous role at Goodman Fielder as an R&D graduate technologist. Prior to her graduate role, she studied at the University of Auckland, graduating with a BSc – majoring in Food science. Her food science background and previous experience in NPD, has provided her with a strong foundation in analytical research. With this, she aims to deliver insightful and clear directions.

Bianca

Chakranarayan

Research Executive

Bianca has over three years of experience in market research recruitment. Bianca collaborated with global FMCG clients, where she excelled in managing the recruitment of market research projects. Prior to this she studied at the University of Auckland, graduating with a conjoint degree in Marketing and Science from the University of Auckland.

She has a passion for marketing, combined with a keen interest in data analysis and delivers valuable and insightful findings to every project.