IMAGINE brings clarity, innovation, focus and growth to project design and research analysis. IMAGINE is a team of highly experienced FMCG and NPD research specialists with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side. We are a leading provider of product sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer sensory research experience and we specialise in consumer connections, which allow you to engage, refocus and maximise potential for your brand and products.
research analysis, FMCG and NPD research specialists, product sensory evaluation research in New Zealand and Australia.
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IMAGINE IS A TEAM OF AWARD-WINNING MARKET RESEARCHERS.

IMAGINE is a team of highly experienced FMCG and NPD market research specialists with a unique understanding of clients, consumers and concept evolution that will keep you on the winning side. We are a leading provider of product sensory evaluation research in New Zealand and Australia. Our team have more than 25 years of consumer sensory research experience and we specialise in consumer connections, which allow you to engage, refocus and maximise potential for your brand and products. IMAGINE brings clarity, innovation, focus and growth to project design and research analysis.

Sensory evaluation

Concept screening

NPD optimisation

Product renovations

Qualitative research

We are

Beyond
Traditional

OUR APPROACH.

We believe in the importance of context when evaluating ideas and products. Decision making is a complex mix of factors. Most research places emphasis on a top 2 box purchase intent score that everyone knows over inflates trial. At IMAGINE we factor in the latest practical and academic thinking to better understand and predict decision making:
Going beyond the predictable allows us to pinpoint opportunities that will drive business growth.
In addition to full service research, we develop bespoke approaches and unique ways to interact with target consumers.