02 Jul Good Product. Wrong Brand?
Liking is only part of the story.A product can score well on liking and still be wrong for the brand.In product testing, we ask consumers a deceptively simple question:How much...
Other imaginings
28 Apr How Social Media Is Shaping FMCG Food Trends
If it feels like food trends are popping up faster than ever, social media is a big reason why. Platforms like TikTok and Instagram have gone from being places to...
13 Mar Highlights from the NZOZ Sensory Symposium 2026
The program was packed with thought-provoking presentations and discussions. Keynote speaker Professor Liesbeth Zandstra’s research explores new ways to make healthy and sustainable food choice the preferred choice. ...
12 Dec Innovation on the Shelf: The New Products We Loved in 2025
At IMAGINE, we’re always on the lookout for exciting new product developments (NPD). As the year draws to a close, we’re taking a moment to reflect on the innovations that...
23 Sep Avoiding Costly Launch Failures
Check out an example on how we use CLTs to gather feedback from consumers and in turn help our clients avoid costly missteps. ...
19 Aug Shaping Tomorrow’s Plate: Highlights from the 2025 AIFST Convention
We had the privilege of attending this year’s Australia Institute of Food Science and Technology convention in Melbourne...
25 Jul The Food Show: What to Watch Out for This Weekend
The Food Show is known as New Zealand’s Biggest Foodie Extravaganza. Here’s a few things that caught our attention:...
30 Jun Australia & New Zealand Emerging Food Trend: PISTACHIO
Pistachio is quickly becoming the flavour of the moment, thanks to the Dubai Chocolate. Here's how it all began - and why you should expect to see in take off...
14 May Revealing the Key Drivers Behind Why Consumers Like What They Like
At IMAGINE, we're constantly expanding our toolkit with innovative methods...
24 Mar Australia and New Zealand’s Emerging Food Trends
The latest food trends sweeping Australia & NZ...
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