Case Studies
Curious how our ideas created growth? Our case studies can help you learn more about the different projects we've worked on.
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Our case studies

How ideas created growth

It’s easy to say we take brands and products to new heights, but the proof is always in the results – be it growth or analysing why. To find out more about how we’ve achieved this for our clients, take a look at these case studies below. If you’d like more examples of our work, please contact us.

Copper Kettle Artisan Series

The situation:

The snacking category has shown strong growth over the last few years. Our client had observed the category growth, as well as consumers moving towards shopping at farmers’ markets and supporting local. They believed that there was an opportunity for a range of chips that delivered a local, premium offering, and heroed delicious flavour combinations.

Our approach:

We ran an online study to determine that the territory was compelling, and screened a range of packaging designs to identify which best connected with the idea. We also found the optimum range of flavours to launch.

The result is the Copper Kettle Artisan Series. A range of batch cooked kettle chips in striking packaging that are also delicious!

When connections work harder

Meadow Fresh Greek Yoghurt

The situation:

Our client identified the potential for an authentic Greek yoghurt, following the success of the segment internationally. However, it was unclear whether NZ consumers would like the thick consistency and would pay a price premium for a smaller pack. We were tasked with evaluating the entire customer purchase decision process for this category.

Our approach:

To further understand the consumer purchase decision for Greek yoghurt, we ran both a central location test to determine the optimal diagnostics for the range and supplemented it with an in-home use test. This provided more information on how the products performed across a range of occasions and reactions from other family members.

We provided guidance on optimising the complete go-to-market bundle – the sensory delivery for each variant, the range of flavours to launch, optimal pricing, the most appealing packaging and the preferred sub-brand name.

Since its launch, it has exceeded the business case and is now a leader in the Greek yoghurt segment.
Artisan Garlic Aioli - Imagine Research Case Study

Where thinking innovates

Muesli Bar range

The situation:

A competitor market research company tested a new meal-kit range to compete with the market leader. The result – a top 2 box purchase intent score that blitzed the norms. The recommendation was that the idea was a winner, proceed to launch.

However, in market the product failed to live up to expectation and was delisted after 12 months.

Our approach:

We know that a positive purchase intention is only one part of the decision making process. While people may like the idea, they also need to believe that they are moving to something better either functionally or emotively, and that the potential benefit of switching outweighs the potential risks. This is especially so when thinking about brand purchase intention.

Our IMAGINE Matrix looked beyond purchase intent and norms to give a clearer picture of likely in-market performance. Our prediction was that this product should not be launched in its current form, as it failed to offer a relevant point of difference to the market leader.