Liking is only part of the story.A product can score well on liking and still be wrong for the brand.In product testing, we ask consumers a deceptively simple question:How much do you like it?It’s an important measure. But it’s not always enough.Liking tells us whether...
Functional carbonated beverages Internationally we’re seeing the growth of functional drinks offering wellness benefits. These next generation of beverages build on the expected features of low sugar, low calorie and natural ingredients and offer additional benefits. Here are three brands that caught our eye: 1. Poppi: Uses unfiltered...