Imagine Research | Out of box agile tool

Out of box agile tool

We Are A Leading Provider Of Product Sensory Research In New Zealand And Australia. Our Team Have More Than 25 Years Of Consumer Sensory Research Experience.

research analysis, FMCG and NPD research specialists, product sensory evaluation research in New Zealand and Australia, market research, qualitative research, quantitative research, sensory research

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'Out of Box'

agile tool

Consumer product testing is key to innovation or when making ingredient or manufacturing changes. However, sensory research is often out of reach for small to medium sized (SME) businesses or brands with small budgets. We’ve reached out to our SME clients and their response was uniform – how can we provide a fast, accurate and cost-effective tool for consumer sensory feedback?

In response, we’ve reimagined a new approach to product research by combining our sensory expertise with new technology. We’ve created ‘Out Of Box’, an agile tool that combines feedback from real-life evaluations and captured in real-time dashboards.

Products are sent to target consumers to trial at home and to use in their usual manner. They’re sent a link to provide feedback and we capture results live from the first day of fieldwork. We can flex to meet our clients’ budgets and reporting requirements.

This tool not only benefits our clients, but it also aligns with our purpose. We help to create a more sustainable world through successful NPD and innovation, thereby reducing product and resource waste.