Innovation on the Shelf: The New Products We Loved in 2025

At IMAGINE, we’re always on the lookout for exciting new product developments (NPD). As the year draws to a close, we’re taking a moment to reflect on the innovations that caught our attention and earned a spot among our favourites.

The Collective Suckies – Christine

Suckies’ pack refresh instantly cues “better for you” – heroing its real fruit and natural ingredients alongside a 5 Star Health Rating that parents can trust.

The clean, modern design makes it easy to spot on the shelf and quickly reassures shoppers they’re choosing a tasty snack that stacks up nutritionally and kids will love!

Smith’s Crackers – Rebekah

This year, PepsiCo’s Smith’s brand, known for its iconic potato chips, expanded its range with the launch of Smith’s Crackers: deliciously crunchy, bite-sized snacks available in the classic Smith’s flavours consumers know and love. These flavour-packed crackers are perfect for sharing or munching on at your desk for an afternoon treat. Our favourites are the Crispy Chicken and Cheddar Cheese flavours!

KFC Mighty Burger – Terissa

KFC’s Mighty Burger is packed with flavour from their iconic 11 herbs & spices Secret Recipe chicken fillet, complimented with sweet and tangy pickles, cheese and a soft premium potato bun. With the choice of mayo for the classic fried chicken burger experience, or habanero and Supercharged sauce for an extra spicy kick, it’s a sure way to make lunch or dinner Mighty delicious!

Griffins ChitChats – Bianca

The reinvented Chitchat, now with a sleek rectangular shape and extra chocolate, delivers an indulgent treat that’s hard to put down. The redesigned deep-blue packaging with gold detailing reflects the premium quality of this new and improved favourite. Be sure to look out for it next time you’re in the biscuit aisle, it makes for a great Christmas treat!