Our case studies

How ideas created growth

It’s easy to say we take brands and products to new heights, but the proof is always in the results – be it growth or analysing why. To find out more about how we’ve achieved this for our clients, take a look at these case studies below. If you’d like more examples of our work, please contact us.

Copper Kettle Artisan Series

The situation:

The snacking category has shown strong growth over the last few years. Our client had observed the category growth, as well as consumers moving towards shopping at farmers’ markets and supporting local. They believed that there was an opportunity for a range of chips that delivered a local, premium offering, and heroed delicious flavour combinations.

Our approach:

We ran an online study to determine that the territory was compelling, and screened a range of packaging designs to identify which best connected with the idea. We also found the optimum range of flavours to launch.

The result is the Copper Kettle Artisan Series. A range of batch cooked kettle chips in striking packaging that are also delicious!
Artisan Chilli Jam - Imagine Research Case Study
Artisan Garlic Aioli - Imagine Research Case Study
Artisan Slow Cooked Onion - Imagine Research Case Study