Blog

Design thinking with IDEO and healthy eating Recently the IMAGINE Team completed 'Foundations in Design Thinking & Innovation' courses led by IDEO. We wanted to practice the core concepts of design thinking and human-centred design for innovation. As part of the course, we worked on a range...

Protein's exciting move into new categories We've named this post "trend of the month", but when it comes to protein it's the trend of the decade. This macronutrient can do no wrong and is set to be the nutrition trend above all others. Protein hasn't had the...

Functional carbonated beverages Internationally we’re seeing the growth of functional drinks offering wellness benefits. These next generation of beverages build on the expected features of low sugar, low calorie and natural ingredients and offer additional benefits. Here are three brands that caught our eye: 1. Poppi: Uses unfiltered...